Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X. In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers. Walk away with clear strategies to segment, engage, and retain members with precision, not assumptions.
Ready to hear some actual stats? We’ll dive into which overlooked demographics show the strongest potential and how brands can desig low-friction, lifestyle-first experiences to meet them where they are. Walk away with a roadmap to unlock new revenue streams, expand market reach, and grow membership beyond the usual suspects.
Eloiza Tecson is the Managing Partner of EY Ventures Group, an investment, advisory, and impact vehicle operating in the health, sports, and technology sectors. As an innovative, driven, and visionary leader, Eloiza's experiences have resulted in a proven record of generating and building Fortune 500 relationships, managing multimillion-dollar projects from concept to completion, designing brand and educational strategies, developing new initiatives to promote positive ROI, and coaching senior leadership to success. Passionate about the health, wellness, and sports industries, Eloiza focuses on working with brands whose vision lies in developing innovative offerings that enhance consumers' lifestyles through healthy behavior coaching. Leveraging her collective expertise in this space, Eloiza looks to find products, technologies and services that help both elite and every day athletes perform better and lead healthier lives.
From siloed data streams to seamless integration, Health 3.0 is here and it’s reshaping how fitness, clinical, and lifestyle data come together to drive healthier living. We’ll explore how unified platforms and AI are generating predictive insights, enabling real-time coaching, and empowering members with visibility and ownership of their health journey. Walk away with a blueprint to turn fragmented data into personalized experiences, stronger outcomes, and scalable business value.
