Regulatory change can make or break a startup’s trajectory overnight. Dr Angela Jones, co-founder of Petscribers shares how the UK Competition and Markets Authority’s investigation into the veterinary sector validated their vision, flipped investor sentiment, and drove veterinary interest. 

Evolving pet owner expectations demand new models of engagement. Susan Groeneveld shares how Sylvester.AI is pioneering direct-to-consumer pathways to connect with owners, strengthen veterinary partnerships, and unlock commercial scale.