- Lessons from moving regenerative practices beyond demonstration projects.
- Financing and policy levers that unlock widespread adoption, including the role of soil carbon credits as a funding mechanism.
- How to accelerate uptake without losing integrity, ensuring outcomes remain high-quality and verifiable.
Roberta McDonald
Roberta McDonald is a Sustainable Agriculture Leader with over a decade of experience enhancing sustainability in agriculture. As Director of Program at Agreena in Copenhagen, she leads the science, standards and data quality teams in the development of certified carbon farming solutions. Her background includes roles at Devenish and Aurivo Dairy Co-op in Ireland, focusing on innovative solutions and farmer-led initiatives. With a Nuffield scholarship, PhD in Agricultural Sciences and a strong connection to her dairy farm upbringing, Roberta is dedicated to empowering farmers and advancing sustainable food systems.
Agreena
Website: www.agreena.com
Headquartered in Denmark, Agreena is powering the global transition to regenerative agriculture, operating Europe’s leading soil carbon programme. Through its flagship AgreenaCarbon project, which is the first large-scale agricultural cropland initiative registered under Verra's world-renowned Verified Carbon Standard, Agreena collaborates with thousands of farmers across 4.5 million hectares of arable land in 20 markets.
Agreena finances farmers’ transition to sustainable practices, measures and verifies the climate impact with field-level accuracy, and offers climate solutions to corporates to achieve their sustainability goals.
Agreena’s holistic solution is built on three pillars: farmer engagement, which provides essential financing, knowledge, and resources to support growers in making impactful change; scalable dMRV, integrating satellite imagery, ground-level soil sampling and proprietary AI models to precisely quantify practice changes and carbon outcomes at scale; and verified carbon and environmental data, empowering companies to make credible sustainability claims, support farmer-led climate action and access high-integrity carbon credits.
